Editorial Mandate: The Slippery Slope of Spoilers
  The last forty-eight hours or so have been an exercise on how the PR machines of the Big Two work these days. First, DC released a pretty nifty video narrated by Geoff Johns summarizing what you need to know about Trinity War, which ran down all the players and the build-up to the event. Considering how critical we’ve been of DC in the past, I was planning on running a piece about the video saying “Hey, this is some good promo stuff!” until I got to the very end of the video, which spoiled the ending of the crossover to promote Forever Evil, the next big DC event.
Now, if you read DC’s solicits and/or have basic reasoning skills, the ending of Trinity War shouldn’t come as a surprise. But there’s no way in hell I’m going to direct anyone, especially new readers interested in DC, to a video that says “At the end of the event, ______ happens and the ______ win.” I don’t care what 3D cover laden event it leads into, I just don’t see why giving away the ending is a smart way to sell comics.
That leads us to this morning, when Marvel announced their next big event thingy, Inhumanity. Marvel upped their game and spoiled not one, but two events (Infinity and Battle of the Atom) to explain the premise of Inhumanity. While the X-crossover was only indirectly spoiled (by showing a dead character alive and well in a promo image), the former event, which has been hyped for months was explicitly spoiled.
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Editorial Mandate: The Slippery Slope of Spoilers

  The last forty-eight hours or so have been an exercise on how the PR machines of the Big Two work these days. First, DC released a pretty nifty video narrated by Geoff Johns summarizing what you need to know about Trinity War, which ran down all the players and the build-up to the event. Considering how critical we’ve been of DC in the past, I was planning on running a piece about the video saying “Hey, this is some good promo stuff!” until I got to the very end of the video, which spoiled the ending of the crossover to promote Forever Evil, the next big DC event.

Now, if you read DC’s solicits and/or have basic reasoning skills, the ending of Trinity War shouldn’t come as a surprise. But there’s no way in hell I’m going to direct anyone, especially new readers interested in DC, to a video that says “At the end of the event, ______ happens and the ______ win.” I don’t care what 3D cover laden event it leads into, I just don’t see why giving away the ending is a smart way to sell comics.

That leads us to this morning, when Marvel announced their next big event thingy, Inhumanity. Marvel upped their game and spoiled not one, but two events (Infinity and Battle of the Atom) to explain the premise of Inhumanity. While the X-crossover was only indirectly spoiled (by showing a dead character alive and well in a promo image), the former event, which has been hyped for months was explicitly spoiled.

Read More 

IDW To Bring You the Origin of Star Trek’s Khan
IDW is bringing a new six issue mini-series featuring Khan to readers in October.
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IDW To Bring You the Origin of Star Trek’s Khan

IDW is bringing a new six issue mini-series featuring Khan to readers in October.

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Vin Diesel Teases Fans With Marvel Meeting Results
Yes, I wasted way too much time making that cheesy picture (that I’m still not happy with), but anyway…
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Vin Diesel Teases Fans With Marvel Meeting Results

Yes, I wasted way too much time making that cheesy picture (that I’m still not happy with), but anyway…

Read it

All About the Dude in First Trailer and Poster for ‘Seventh Son’
Check out the trailer —>
New Photos Show First Official Look at Amazing Spider-Man 2’s Electro
Summer Glau to Recur on Arrow
Arrow has cast Summer Glau, the portent of doom actress of Firefly, Dollhouse, The Cape, Alpha and The Sarah Conner Chroniclesas Isabel Rochev, an executive for a hostile corporate rival to Queen Industries. In the comics, Rochev loved Ollie’s father (gross) and took over Queen Industries in order to restore the company to glory, which meant killing off then murderer Oliver.
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Summer Glau to Recur on Arrow

Arrow has cast Summer Glau, the portent of doom actress of Firefly, Dollhouse, The Cape, Alpha and The Sarah Conner Chroniclesas Isabel Rochev, an executive for a hostile corporate rival to Queen Industries. In the comics, Rochev loved Ollie’s father (gross) and took over Queen Industries in order to restore the company to glory, which meant killing off then murderer Oliver.

Read More 

Marvel To Launch Iron Man Into Space In A Weekly Comic
Zombie Authors Speak Out About Fox’s LXG TV Adaptation
The creators of the classic characters used in Alan Moore’s graphic novel have risen from the grave to speak out against Fox’s TV adaptation of League of Extraordinary Gentlemen.
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Zombie Authors Speak Out About Fox’s LXG TV Adaptation

The creators of the classic characters used in Alan Moore’s graphic novel have risen from the grave to speak out against Fox’s TV adaptation of League of Extraordinary Gentlemen.

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DC Shocker: Jeff Lemire Off Justice League Dark for Good
Your Friendly Neighborhood Comic Shop: Here’s How the Comic Industry Works
Matt Johnson is the owner of Cup o’ Kryptonite, a Des Moines comic book store and coffee shop.  
I have needed to write this up for some time.
Most everyone who buys comics or speaks about them in the media or who even has a passing interest in them has NO idea how the comic book industry ACTUALLY works.  Most understand that there is a publisher, a distributor and a retailer (unless you are stealing them on-line) in the mix somewhere.  Most understand how the flow happens as it pertains to how the writer gets the idea to the artist and the art to the publisher and that comic becomes a thing you read.  However, it is the very specific process after the publisher has this art that most do NOT understand.  No, comics do not just materialize in your hold box or appear on the rack every Wednesday.
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Your Friendly Neighborhood Comic Shop: Here’s How the Comic Industry Works

Matt Johnson is the owner of Cup o’ Kryptonite, a Des Moines comic book store and coffee shop. 

I have needed to write this up for some time.

Most everyone who buys comics or speaks about them in the media or who even has a passing interest in them has NO idea how the comic book industry ACTUALLY works.  Most understand that there is a publisher, a distributor and a retailer (unless you are stealing them on-line) in the mix somewhere.  Most understand how the flow happens as it pertains to how the writer gets the idea to the artist and the art to the publisher and that comic becomes a thing you read.  However, it is the very specific process after the publisher has this art that most do NOT understand.  No, comics do not just materialize in your hold box or appear on the rack every Wednesday.

Read More