Founded in 2006, The Outhouse has developed as an independent community of comic book fans with an unapologetically honest and outspoken opinion on comics and all aspects of geek culture.
We are not a corporate-backed megasite beholden to the interests of publishers and content creators through an incestuous trade of exclusives and talent access in exchange for unabashed promotion and five star reviews (though we are willing to be for the right price.)
The Outhouse is for geeks, by geeks.
Check out The Outhouse's perfect offering of tongue-in-cheek analysis, serious commentary, and unapologetic stances on comics and pop culture. Then join our community on the forums, facebook, twitter, or your favorite social media platform!
The last forty-eight hours or so have been an exercise on how the PR machines of the Big Two work these days. First, DC released a pretty nifty video narrated by Geoff Johns summarizing what you need to know about Trinity War, which ran down all the players and the build-up to the event. Considering how critical we’ve been of DC in the past, I was planning on running a piece about the video saying “Hey, this is some good promo stuff!” until I got to the very end of the video, which spoiled the ending of the crossover to promote Forever Evil, the next big DC event.
Now, if you read DC’s solicits and/or have basic reasoning skills, the ending of Trinity War shouldn’t come as a surprise. But there’s no way in hell I’m going to direct anyone, especially new readers interested in DC, to a video that says “At the end of the event, ______ happens and the ______ win.” I don’t care what 3D cover laden event it leads into, I just don’t see why giving away the ending is a smart way to sell comics.
That leads us to this morning, when Marvel announced their next big event thingy, Inhumanity. Marvel upped their game and spoiled not one, but two events (Infinity and Battle of the Atom) to explain the premise of Inhumanity. While the X-crossover was only indirectly spoiled (by showing a dead character alive and well in a promo image), the former event, which has been hyped for months was explicitly spoiled.
Arrow has cast Summer Glau, the portent of doom actress of Firefly, Dollhouse, The Cape, Alpha and The Sarah Conner Chroniclesas Isabel Rochev, an executive for a hostile corporate rival to Queen Industries. In the comics, Rochev loved Ollie’s father (gross) and took over Queen Industries in order to restore the company to glory, which meant killing off then murderer Oliver.
Matt Johnson is the owner of Cup o’ Kryptonite, a Des Moines comic book store and coffee shop.
I have needed to write this up for some time.
Most everyone who buys comics or speaks about them in the media or who even has a passing interest in them has NO idea how the comic book industry ACTUALLY works. Most understand that there is a publisher, a distributor and a retailer (unless you are stealing them on-line) in the mix somewhere. Most understand how the flow happens as it pertains to how the writer gets the idea to the artist and the art to the publisher and that comic becomes a thing you read. However, it is the very specific process after the publisher has this art that most do NOT understand. No, comics do not just materialize in your hold box or appear on the rack every Wednesday.