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Robert Galbraith’s newest novel, “The Cuckoo’s Calling,” has been called a “brilliant debut novel,” but the problem is that Robert Galbraith was sealed in a trunk. Tired of her Harry Potter fame following her to her new novels, J.K. Rowling returned to the world of Potter but not for another story. She has spent months perfecting an actual polyjuice potion and now used it to assume the identity of Robert Galbraith…
The last forty-eight hours or so have been an exercise on how the PR machines of the Big Two work these days. First, DC released a pretty nifty video narrated by Geoff Johns summarizing what you need to know about Trinity War, which ran down all the players and the build-up to the event. Considering how critical we’ve been of DC in the past, I was planning on running a piece about the video saying “Hey, this is some good promo stuff!” until I got to the very end of the video, which spoiled the ending of the crossover to promote Forever Evil, the next big DC event.
Now, if you read DC’s solicits and/or have basic reasoning skills, the ending of Trinity War shouldn’t come as a surprise. But there’s no way in hell I’m going to direct anyone, especially new readers interested in DC, to a video that says “At the end of the event, ______ happens and the ______ win.” I don’t care what 3D cover laden event it leads into, I just don’t see why giving away the ending is a smart way to sell comics.
That leads us to this morning, when Marvel announced their next big event thingy, Inhumanity. Marvel upped their game and spoiled not one, but two events (Infinity and Battle of the Atom) to explain the premise of Inhumanity. While the X-crossover was only indirectly spoiled (by showing a dead character alive and well in a promo image), the former event, which has been hyped for months was explicitly spoiled.
Arrow has cast Summer Glau, the portent of doom actress of Firefly, Dollhouse, The Cape, Alpha and The Sarah Conner Chroniclesas Isabel Rochev, an executive for a hostile corporate rival to Queen Industries. In the comics, Rochev loved Ollie’s father (gross) and took over Queen Industries in order to restore the company to glory, which meant killing off then murderer Oliver.